Promotional Materials

There are many events where you might have to let someone know about the magazine. This is your one-stop Wisconsin Engineer promotional guide. You might be at Engineering Expo, at a job interview, promoting the magazine, doing a distribution, or whatever. It's a good thing to have a short elevator presentation ready to go.

Here are some facts to remember:

• Award-winning publication, magazine of the year at ECMA 2005
• The magazine is over 111 years old
• It is produced and funded entirely by students
• Published four times a year
• Engineering & Science news from UW-Madison

Ok, so your elevator talk might go something like this:

**Industry rep walks up to booth at EXPO**
You: "Hi! I am here representing the Wisconsin Engineer magazine. We have been around since 1986, which makes us 111 years old! We are entirely student run, and produce four issues a year. We cover science and engineering news. In particular we like to keep our readers up to date on research at UW-Madison. Here is a copy of our latest issue that you can take with you!"

**Pause for questions & Improvise**

Materials that may help you promote the magazine:

• Wisconsin Engineer Logo (EPS Vector) 
• 2008 Wisconsin Engineer Advertising Portfolio (PDF)
• Advertising Flier (PDF) NOTE: Needs update!
• Magazine Staff Flier (MS Word)
  
• Copy Editor Flier (INDD)
  
• Sample Industry Equiptment Request (MS Word) Landed us a free printer!
  
• Concept for Alumni Newsletter
• Permission to speak to a class 

Additional PR Script - Keep it simple silly (high energy, good delivery)

Promoting the organization to a student

1. Greeting / shake hands
2. I am with the Wisconsin Engineer Magazine, an award-winning, 110 year old student organization. We produce 2 issues each semester and distribute them on campus.
3. We meet every other week on Wednesday nights where we work on the magazine, talk about magazine issues, and listen to guest speakers. We also hold socials, fundraisers, and do volunteer work.
4. Students work in one of our departments - writing, photography, business, advertising, or web design for example.
   You are also welcome to take the class for 1 credit. To join, please come to one of our Wednesday night meetings. Check out our website at Wisconsinengineer.com for more information!
5. *Hand student magazine / flyer *
6. Questions / Thanks for listening!

Talking to a potential advertiser

1. Greeting / shake hands
2. I am with the Wisconsin Engineer Magazine, an award-winning, 110 year old student organization.
3. We are a 100% student run, student funded publication. We train engineering students in business and communication skills from the ground up.
4. Articles and content features UW-Madison engineering and science news as well as material that pertains to students.
5. We produce 2 issues each semester and distribute 2000 copies on campus and mail them to every high school in Wisconsin. The magazines are put next to the popular school newspapers outside of classrooms and in lobbies where students can pick them up on their way to class.
6. Placing an ad in our magazine is a great way to get your company noticed by students, as well as a generous gesture toward our organization and the college of engineering.
7. Pause for questions / asses situation
8. *Hand representative a copy of the magazine / flyer if they seem interested * Note: After talking, maintain eye contact, don't give them reading material to distract!!!!
   
9. Farewell / Thanks for listening!